Reciprocal links, link swapping, link exchange, or link partners, what ever the name may be.  They increase your web site traffic and boost search engine rankings.

To achieve reciprocal link exchange success, apply the following strategies to your own.

• Visit your competitors’ sites and complementary sites and examine their links or resources pages.
• Search major search engines such as Google, Yahoo, or MSN. Search for website that is related or similar to your own web content.

How to request a reciprocal link

1. Keep a spread sheet or records of sites you have linked to and requested links from.  You will need to know who you have contacted and who has not replied.
2. Find a good quality website that relates to your website content.
3. Search for their reciprocal link information on their website.
4. Place their reciprocal information on your website.  Place the link information somewhere on your home page or your link/resource page.
5. Once you have placed their link on your site, email the owner of the site a short, friendly note. (Sample Link Exchange Letter)
6. In your not tell the web site owner you have added their site to your own, giving them the URL of the page where you have place their link.
7. Ask for a link back to your web site, suggesting a page where the link would be appropriate.
8. Wait a few days, allowing time for the web owner to respond to your email.  If there is been no reply, send a brief, polite reminder.

Boost Page Ranking from Link Exchanging?

Some webmaster concentrate on exchanging links from website that only has high Page Ranking to boost page ranking.  If you are interested in this approach, SEChat’s Page Ranking Search is a useful free search tool to use.  It give you search results from Google plus their Page Ranking.

Exchanging Newsletters or Articles!

You can exchange newsletters or articles with other newsletter/article publishers in your niche.  Write an article and request web site owner to publish your article on their website in exchange to publish one of their articles on your site.

To increase your success in receiving a reciprocal link to your, submit a sincere link exchange letter to the web site owner.  If you are new to owning a website online, the one thing you will find out, it does not take long before the spam mail stars coming in.  Link most people, if they do not think an email is credible, they delete it.  So to make your link exchange request standout from the rest of the junk mail, submit a sincere link exchange letter.

• Start with a brief description of your site’s content and how it relates to their site.
• Provide the exact URL of your page where you have added their website link information.
• Finally, give the HTML code for your link so the website owner can cut and paste it directly into their page.

Dear website owner, [always use the person's real name if you have it],

I’ve greatly enjoyed looking through your [domain name] website, especially the [list a article from the web owners website].  I have a website on a related subject and I think it might be of interest to your readers.  [List the name of a article that relates to the web owner's website and your domain name].  This page provides a detailed [list a few details about the article]. The page is located [use the exact URL that you want the site to link to].

I thought a good place on your site to link from would be on your “links” page, here:  [use the exact URL that you hope the site will link from].

Here is a description that you can use if you like:

[Your article or Website title]
[Article or website description].

I hope you find this link appropriate and useful.  We at [yourdomainname] would certainly appreciate a link from your site.  Please feel free to contact me with any questions.

Sincerely,
[Your Name]

[Your Domain Name]
[Use your full name, title, and if possible, use an email address from the site requesting the link.]